If your SEO agency is still clinging to outdated strategies from 2022, it’s time to ask a serious question: Is your brand paying the price for their stagnation?

In a landscape where search algorithms are evolving monthly and AI is transforming how we search, optimise, and rank, staying ahead is no longer a luxury — it’s a necessity. As a modern SEO company, Tech Wishes has seen firsthand how yesterday’s best practices have become today’s ranking killers.

What’s Changed Since 2022 in the World of SEO?

The SEO industry has seen more changes in the past 24 months than in the previous five years combined. Here are some major shifts:

• Google’s Helpful Content Update (2023): Penalises sites with fluff content and rewards human-centric, experience-based content.
• EEAT Becomes Non-Negotiable: Experience, Expertise, Authoritativeness, and Trust are the backbone of top-ranking content.
• AI-Generated Content Gets Smarter: But Google’s detection algorithms have also improved. Only well-edited, human-augmented content ranks.
• Search Intent Is Dynamic: What was a transactional keyword in 2022 may now behave informationally due to SERP shifts.

Stat Check: 61% of marketers say AI changed their SEO strategy significantly in 2024 (Semrush Report, 2025).

If your current SEO agency still focuses on keyword stuffing, bulk backlink purchases, or publishing thin blog content weekly, you’re not just behind — you’re invisible.

How Has AI Changed the SEO Game?

AI isn’t just a buzzword — it’s now foundational to SEO:

• Search Engines Are Using AI: Google’s Search Generative Experience (SGE) is reshaping SERPs with contextual answers powered by generative AI.
• Content Strategy Needs AI Adaptability: Understanding user behaviour trends, keyword clustering, and topical authority now requires AI-powered tools. Personalisationn is Key: AI enables hyper-personalised search results. Your content has to be intent-driven, fast, and trustworthy.

At Tech Wishes, our SEO experts use a hybrid approach: AI tools for data intelligence + human insights for strategy. That’s how we help clients build future-ready growth engines.

Are Traditional SEO Practices Still Effective?

Let’s break down what no longer works:

If your SEO service provider isn’t discussing UX, structured data, or content design, it’s time to move on.

What Works Now in SEO?

To truly lead in 2025, your SEO strategy must evolve. Here’s what the best SEO company focuses on:

• Topical Authority: Clustered content hubs around high-intent themes
• First-Hand Content: Creator-led insights over AI regurgitation
• SERP Experience: Targeting featured snippets, People Also Ask, video and image blocks
• Core Web Vitals: Fast-loading, mobile-first, friction-free user experiences
• GA4 + GSC Integration: Unified data storytelling from traffic to conversion

As a leading SEO agency, Tech Wishes customises strategies for e-commerce brands, keeping their conversion paths, product depth, and user flows in mind.

Are You Measuring What Matters?

Vanity metrics are still being sold by average agencies. Instead, track these:

• Conversion Rate from Organic Traffic
• Revenue Attributed to Organic Search
• Customer Journey Impact (Top to Bottom Funnel)
• Brand Visibility Metrics (Share of SERP)

Want proof? One of our D2C fashion clients saw a 48% lift in organic sales within 90 days by shifting focus from keywords to conversion-focused content design.

How Can Tech Wishes Help You Stay Ahead?

We don’t sell packages. We deliver outcomes.

At Tech Wishes, every strategy is custom-crafted. We specialise in:

• E-commerce SEO audits with technical, content, and UX deep dives
• AI-powered topic discovery and content planning
• Scalable SEO strategies aligned to business KPIs

Our edge? We’ve built and optimised e-commerce brands ourselves. We understand real pain points, not just theory.

Final Thoughts: Is It Time to Fire Your SEO Agency?

If your agency isn’t innovating, it’s harming your growth.

Choose an SEO service provider that embraces change, adapts with tech, and delivers performance. Tech Wishes combines AI smarts, domain understanding, and a brand-first mindset to help you lead, not lag.

Ready to scale with the best SEO agency in the game?

Let’s talk.