If there’s one thing e-commerce brands can agree on—it’s that attention spans are shrinking and competition is exploding. So when a struggling fashion brand turned its slow-selling store into a 7-figure success with just one shoppable video, it made us ask… what did they do differently?
The answer: They stopped selling static and started selling stories.
This is not just a story about a video. It’s about a shift in strategy using a powerful tool—shoppable video—that is redefining how modern brands connect with buyers.
Why Shoppable Videos Are Taking Over E-commerce
Let’s start with the basics.
Shoppable videos are interactive videos that allow users to click on products as they appear, add them to the cart, and make purchases without ever leaving the video screen.
Think of it as the Netflix of online shopping—but with real-time conversion power.
Trivia: According to a report by Wyzowl, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
When done right, shoppable videos don’t just inform—they sell.
Also Read: You Won’t Believe How Brands Increased Sales 300% with Shoppable Videos!
The Brand That Almost Gave Up
Let’s rewind to late 2023. A mid-sized fashion brand on Shopify was on the brink of shutting down. Despite good designs and competitive pricing, their conversion rate was stuck at 1.2%, and cart abandonment was over 70%.
They had tried influencer marketing, paid ads, and endless A/B testing. Nothing worked.
Then came one last experiment—a product video on the homepage, made interactive using our Glow Videos shoppable video app.
It wasn’t heavily produced. Just a 45-second clip of a model wearing their bestsellers, walking through city streets, with clickable product tags.
What Happened Next?
- Conversion Rate Jumped: From 1.2% to 3.6% within the first 30 days.
- AOV Increased: Users who watched the video spent 27% more per order
- Bounce Rate Dropped: Video viewers stayed 2.5x longer on the site.
- Revenue Explosion: The brand crossed ₹1 crore in monthly sales within 5 months
And all of it started with one interactive shoppable video.
The Psychology Behind Why It Works
People don’t just want to see products—they want to see them in action.
Shoppable video engages three powerful forces:
- Storytelling – Creates emotional connection
- Interactivity – Reduces friction and increases time-on-page
- FOMO – Real-time visuals and urgency influence instant buying
Stat Check: 64% of consumers say that watching a product video makes them more likely to buy (HubSpot)
This combo turns passive viewers into active shoppers.
Not All Shoppable Video Platforms Are Equal
Here’s where most brands fail—they embed YouTube videos or reels and call it a day.
But for real impact, you need a dedicated shoppable video app like Glow Videos, which is designed to work seamlessly with Shopify stores.
What makes Glow Videos powerful:
- Works with product videos for ecommerce in 3 formats: Stories, Cards, and Sticky
- Doesn’t affect page speed (a major SEO win)
- Offers custom ribbons, milestone trackers, and real-time shuffling
- Tracks views, clicks, and conversions in detail
- Allows GA4 integration, custom CSS/JS, and social media imports
- Comes with a 30-day free trial
Use Cases That Win
Our clients use shoppable videos in smart ways:
- Home Page Stories: Like Instagram highlights but clickable
- Product Page Cards: Let customers shop from video reviews or try-on hauls
- Sticky Side Videos: Stay visible during scroll without being intrusive
- Sales Campaigns: Limited-time drops or gift guides featuring clickable looks
Fun Fact: The average Glow Videos customer sees a 42% boost in session duration after implementation.
Why Tech Wishes Built Glow Videos?
As a leading website development company, we saw a huge gap in how brands were using video. They had content, but no control. They had reach, but no conversion.
So we built Glow Videos—a shoppable video platform that puts power back in the hands of e-commerce brands.
Unlike traditional platforms that limit views, charge heavily, or slow down your store, Glow is fast, flexible, and built for conversions.
Whether you’re in fashion, beauty, electronics, or wellness, interactive shoppable videos are your new secret weapon.
Real-World Impact: Another Quick Case Study
A skincare brand using Glow Videos added clickable product how-to videos on their homepage and saw:
- 3x higher engagement on their hero section
- 1.8x improvement in add-to-cart rates
- 26% increase in monthly revenue—without running a single new ad
All from the content they already had.
Final Thoughts: Video That Converts
Shoppable videos are no longer a luxury. They are a competitive edge. If your brand is serious about increasing sales, building connections, and staying relevant, this is where you start.
If one video helped a struggling brand become a 7-figure success story, imagine what Glow Videos can do for you.
Ready to Transform Your Store?
Whether you’re just starting with video content or already have a library of reels, we’ll help you turn it into interactive, revenue-generating content.
Try Glow Videos, the ultimate shoppable video platform, free for 30 days. No coding. No limits. No impact on performance.
Built by Tech Wishes, trusted by 100+ premium D2C brands.
Let’s make your content shoppable, scrollable, and most importantly, sellable.
