Problem:
Customers often browse but struggle to find the right product combinations, leading to lower conversion rates and missed upsell opportunities.

What We Did:
We implemented a “Similar Styles” and “Pair It With” feature using APIs to recommend relevant products in real time. This ensures shoppers see items that complement their choices, making decision-making easier.

Impact:
✅ Increased AOV – Customers add more items to their cart.
✅ Higher Conversions – Better recommendations lead to faster purchase decisions.
✅ Improved Shopping Experience – Personalized suggestions make browsing effortless.

This small yet strategic change turned passive browsing into higher sales and better customer satisfaction.

Problem:
A poorly optimized Product Detail Page (PDP) can lead to high drop-offs, low engagement, and missed sales opportunities. Customers need clear information, strong visuals, and seamless navigation to make purchase decisions.

What We Did:
We optimized PDPs with better product recommendations, improved layouts, enhanced CTA placements, and dynamic content to keep shoppers engaged and drive conversions.

Impact:
✅ Higher Sales – Clearer information and better suggestions lead to more purchases.
✅ Increased AOV – Smart upsells and cross-sells encourage larger orders.
✅ Better User Experience – Shoppers find what they need faster, reducing friction.

A well-designed PDP isn’t just about looks—it’s about turning visitors into buyers.

Countdown timers are a powerful tool in online marketing, particularly for e-commerce websites.

Benefits:

Increased Conversion Rates:
The sense of urgency drives more sales, leading to higher conversion rates on landing pages, product pages, and checkout pages.  

Boosted Sales:
By creating a feeling of scarcity, countdown timers motivate customers to finalize their purchases.  

Highlights Limited-Time Offers:
They effectively emphasize the time-sensitive nature of promotions, flash sales, and special deals.  

Reduces Cart Abandonment:
On checkout pages, countdown timers can remind customers that their offer is about to expire, reducing the likelihood of abandoned carts.

Drives Traffic and Engagement:
Countdown timers in email campaigns and social media posts can increase click-through rates and drive traffic to the website.  

Builds Anticipation:
They can create excitement for upcoming events, product launches, or sales.

Problem : 

The AOV/Conversion needed a boost and different products needed to be bundled together as a combo at a fixed price point.

What we did:

We built a separate bundle page defining products by collection, used Shopify's APIs to curate a bundled product at a fixed price. The bundle page was used as a target during Meta Ads.

Impact : 

The smooth buying process was loved by customers and it increased the average conversion by about 15%.

To enhance SEO and drive more traffic to the website, we successfully executed the following tasks:

Conducted a comprehensive SEO audit and shared the report.
Prepared and shared the monthly SEO report.
Updated keyword ranking data for better tracking.
Technical SEO & On-Page Optimization

Performed canonical and URL analysis.
Conducted keyword research.
Implemented on-page optimizations for products.

Optimized and published 1 internal blog,Created and optimized 2 external blogs, including:
SBM (Social Bookmarking)
Image optimization
PDF integration

Community Engagement & Link Building

Impact:
✅ Improved search ranking - user can see the website on the 1st page
✅ Increased organic traffic – Getting more traffic
✅ Increased Conversions collectively

We have successfully optimized page speed for brands like Nestasia, Plum Goodness, iTokri, Neemans, Snitch, Phool, Open Secret, Eume, Green Soul and many more,  improving performance to meet standard metrics.

Key Improvements & Benefits:
✔ Faster Load Times – Enhances UX and reduces bounce rates.
✔ Optimized Core Web Vitals – Meets Google’s performance standards.
✔ Better SEO & Conversions – Higher rankings and improved sales.

This ensures seamless user experiences and maximizes site performance.

Problem :

Slower speeds decreased conversions, limited custom features available, buggy and redundant code

What we did : 

Migrating the age old website from 1.0 to 2.0 by removing redundant unused app code, optimizing page speed, migrated all existing features and integrations with 3rd party apps like CRMs, ERPs, several upgraded Shopify API calls, creating sub systems in AWS and ensuring a richer customer experience with minimal delay.

-Login with mobile number (OTP based login) 

-Real-time coupon code verification in cart drawer

-Product image gallery filter with color swatches with multiple images

-Upsell, Crosssell with custom logic in PDP, Collection, Cart drawer and Checkout page

-iTokri

1. Checkout Page customizations : 50% off on shipping charges on new international orders, Hide COD for international customers and for any order below Rs. 500
2. Tool for formatting Shopify data to connect to the Accounting Software, which reduced their manual intervention and increased productivity through automation.

-Malcom : WhatsApp notifications to customers for different events in the buyers journey.

-Snitch : Pincode validation on the checkout pages by integrating their 3rd party software onto the Shopify's native checkout page.

-Others

Problem :
Low page speed when rendering shoppable videos

What we did : 
We created a shoppable videos app called Glow Videos, which guarantees 0 drop in page speed and showcases products in the form of videos. This being a public application can have other use cases as well, like instructional videos, showing UGC videos for separate products etc.

Problem :
Plug and Play Upselling and Cross selling on the cart drawer

What we did : 
We created a Shopify public app named Boost My Cart, which has all the features required to increase sales and provide personalization to the user