In the fast-scrolling feeds and instant gratification world, shoppable videos have emerged as a game-changer for e-commerce brands. But while many stores are jumping on the trend, not everyone is doing it right. A poorly executed shoppable video can confuse viewers, reduce engagement, and worse, hurt conversions.

At Tech Wishes, we’ve worked with dozens of e-commerce businesses and built our own powerful shoppable video app, Glow Videos, tailored for Shopify users. In this blog, we’ll walk you through the five most common mistakes brands make with shoppable video and how to avoid them.

Mistake 1: Treating It Like a Regular Video

It might look like just another product demo, but a shoppable video needs to be created with one key goal in mind: sales. Simply uploading a regular video and adding a clickable link isn’t enough.

Pro tip: Structure your shoppable videos like mini-sales pages. Use storytelling, highlight benefits, and make sure your product CTA (call-to-action) appears at the right time.

Trivia: According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

When done right, shoppable video isn’t just informative. It’s persuasive. And that’s exactly what Glow Videos is built for—to drive purchases without disrupting the user experience.

Mistake 2: Adding Too Many Products in One Video

It’s tempting to showcase your entire catalog in a single clip, but this approach can overwhelm users.

Data point: Studies show that featuring more than 3 products per video can drop the average click-through rate by over 45%.

Instead, focus each video on 1 or 2 key items, and show how they fit into the customer’s lifestyle. For example, use a cozy dinner setup to showcase your best-selling bowl set or kitchen container.

Glow Videos allows brands to shuffle product cards, highlight bestsellers with ribbons, and even assign videos to specific PDPs on your Shopify store.

Mistake 3: Not Optimizing for Mobile

Here’s a fact: Over 65% of eCommerce video views happen on mobile devices. If your shoppable videos aren’t optimized for mobile—think fast load times, vertical formats, and intuitive tap areas—you’re missing out on major conversions.

Glow Videos offers a Reels-style experience that feels native to mobile users. The interface is clean, fast, and keeps customers engaged without slowing down your website.

Bonus tip: With Glow Videos, you can upload mobile-optimized formats and even preview them before publishing.

Mistake 4: Not Integrating Video into the Right Places

Some brands limit their shoppable videos to homepages or standalone video galleries. Big mistake. Your product videos should live where buying decisions happen on product pages, collection pages, and even within the cart experience.

Glow Videos gives you multiple integration options like:

• Sticky videos on PDPs
• Video stories on collection pages
• Shoppable cards on the homepage

This multi-point integration increases time on site and drives impulse purchases, without adding weight to your website.

Mistake 5: Not Tracking Performance Metrics

If you’re not measuring performance, how will you improve? Many shoppable video platforms show views, but stop there.

With Glow Videos, you get insights into clicks, watch time, engagement rate, and conversion rate per video. These data points help you identify which content converts best and what needs tweaking.

Stat to know: Interactive shoppable video can increase conversion rates by up to 30% compared to static content. 

Data doesn’t lie. The best-performing videos aren’t just flashy—they’re strategic.

Final Thoughts: Get It Right with Glow Videos

Shoppable videos can be one of the most powerful tools in your eCommerce strategy, but only when used correctly. Avoiding these five common mistakes could mean the difference between a scroll past and a sale.

Glow Videos, our in-house shoppable video Shopify app, solves all these pain points. From interactive shoppable video formats to zero impact on page speed, and from GA4 script support to seamless YouTube and Instagram imports, we’ve built a platform designed for serious growth.

If you’re ready to take your product videos’ eCommerce experience to the next level, Tech Wishes is here to help.

Try Glow Videos today and watch your conversions come to life.